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Auto-refresh

A site that rewrites itself with every new review.

Every month Claude reads your latest reviews and regenerates your headline, your JTBD bullets, your quote section — across every language. You publish once. The site keeps itself alive.

Keep my site fresh See pricing

Monthly on Pro ($29/mo) · Weekly + priority on Business ($59/mo). Every refresh reversible in one click.

gothicwalks.com /refresh Auto-refresh on

Latest refresh · 14 minutes ago

Published

Before

Discover the gothic quarter with a friendly local guide.

After · informed by 12 new reviews

The back-alley Gothic tour locals send their friends on.

New reviews

+12

Languages

5

Next refresh

7d

Why it matters

A static site decays. A refreshing one compounds.

Reviews from 2022 stop converting in 2026. Themes change, language changes, your tour itself changes. Auto-refresh makes your site grow with your business instead of slowly going stale.

New reviews → new copy

Every month Directour reads your latest reviews, finds new themes, and regenerates your site. The version on the web is never months out of date.

Headlines that evolve with you

If guests start raving about a new detail — your sunset stop, your new guide Lucia — the headline picks it up. Your story stays current.

Freshest quotes promoted

Recent 5-star reviews replace older ones in your quote section. Guests trust reviews from last month more than reviews from last year.

All languages refresh together

When English changes, Spanish, French, German change too — same meaning, native voice. No version drift across markets.

A diff lands in your inbox

You get a clean email: “Here’s what changed this month.” Old vs new headline, old vs new bullets. Approve in one tap.

One-click revert

Don’t love a regeneration? Roll back to the previous version in one click. Every refresh is versioned forever — nothing is destructive.

How it works

Set it once. Forget it forever.

01

You publish once

Generate your site, hit publish. From this moment on, Directour starts watching your TripAdvisor and Viator profile for new reviews.

02

New reviews arrive

A guest leaves a 5-star review next Tuesday. Another the following week. Three more next month. Directour collects them quietly.

03

Claude rewrites your site

On your refresh day, Claude reads the new reviews alongside the old ones and regenerates headline, JTBD bullets, and quote selection.

04

You get a diff email

A clean summary of what changed lands in your inbox. Approve to publish, revert to keep the old one, or schedule changes to go live later.

Versioned forever

Every refresh is a save point. Nothing is destructive.

Each refresh saves a snapshot of your site. Don’t like the new headline? Revert in one click. Want last March’s quote section back? It’s still there, three taps away. Refresh is bold because it’s also safe.

  • Full version history kept for the life of your subscription.
  • Refresh ships as draft — you publish only what you like.
  • Roll back any field independently — keep new bullets, revert headline.
  • Refresh skipped automatically when there’s nothing new to learn.

Refresh history

4 versions

Refresh published

Today · 09:14

12 new reviews analyzed · headline + 2 quotes updated

Reverted to previous

Apr 14 · 09:02

You chose to keep March’s headline · 1 quote swapped

Refresh published

Mar 15 · 09:08

8 new reviews · added “sunset stop” theme to JTBD

Refresh published

Feb 15 · 09:11

5 new reviews · quote section refreshed · all languages synced

Next scheduled refresh in6 days, 18 hours
Free vs Pro vs Business

From manual once-in-a-while to fully on autopilot.

Free

Manual

Pro

Monthly auto

Business

Weekly + priority

Refresh cadence
Manual only
Monthly automatic
Weekly · priority queue
Headline regeneration
No
Yes
Yes
JTBD bullets refresh
No
Yes
Yes
Quote section refresh
No
Yes
Yes
All languages stay in sync
No
Yes
Yes
Diff email summary
No
Yes
Yes
One-click revert
No
Yes
Yes
On-demand refresh
1 / month
Unlimited
Unlimited · priority
FAQ

Questions, answered.

What exactly gets refreshed?
The AI-generated parts: your headline, the “why guests choose you” bullets, and which review quotes are featured. Your photos, practical info, contact details, and custom links stay untouched unless you change them.
What if I don’t like the new version?
Every refresh ships as a draft first on Pro and Business — you get a diff email, review the changes, and choose to publish or revert. Even if you’ve already published, every previous version is one click away.
Will my Google ranking suffer when content changes?
The opposite. Fresh content is a positive SEO signal. The page URL, structure, schema, and core keywords stay the same. Updates are within the same page, not new pages — that’s exactly what Google prefers.
What if no new reviews arrived this month?
Then we don’t regenerate. If the input hasn’t changed in a meaningful way, the output stays the same. We don’t rewrite for the sake of rewriting — your content stays stable, your SEO stays stable.
Can I trigger a refresh manually whenever I want?
Yes — Pro and Business include unlimited manual refreshes (Business gets the priority queue). Useful right after a great press mention or a particularly glowing review you want featured.
How are translations handled when content changes?
When the source content changes, every connected language regenerates from the new English version. So Spanish, French, German etc. always reflect the same up-to-date story — never out of sync.

Publish your site once. Let it improve itself forever.

Get started free Compare plans

No credit card · Reversible refreshes · Cancel anytime

Refresh ready

12 new reviews · headline updated

Draft
Rating moved 4.8 → 4.9
2 fresh quotes promoted
5 languages synced