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Analytics

Finally, know what your site is actually doing.

Visits, sources, CTA clicks, conversion rates — in one screen, in plain language. No Google Analytics. No cookie banner. No consent forms. Just the numbers you’d actually use.

Start tracking See pricing

Included on Pro ($29/mo) and Business ($59/mo). Zero setup — no scripts to paste.

gothicwalks.com /dashboard Live

Visitors today

247

+18%

CTA clicks

52

+9%

Booking rate

21%

+3pp

Avg. time on page

1m 47s

+12s

Where guests came from

Last 30 days

Instagram bio
42%
Google search
28%
TripAdvisor
17%
Direct / WhatsApp
13%
Why it matters

Viator hides your numbers. We don’t.

On Viator you see bookings and nothing else. No idea who looked, who almost booked, where they came from. With your own site, every visit tells a story — and you can finally read it.

Page visits, not page views

Real, deduplicated humans — not bots or refresh spam. You see the number that matters: how many guests actually saw your tour today.

Every CTA click counted

WhatsApp taps, email opens, external booking clicks, phone calls. The button that pays your rent — tracked separately, by guest journey.

Know where guests come from

Instagram bio, Google search, TripAdvisor link, a friend’s WhatsApp. Source attribution that tells you which channel actually drives bookings.

See guests by country & language

Which markets read your site? Which language version converts best? Decide where to spend ad budget — or which language to add next.

Mobile vs desktop split

Most tour bookings happen on a phone, on a sidewalk, on the way somewhere. Know your mobile conversion rate — and protect it.

No cookies. No banners. No GDPR forms.

Privacy-first by default. We never set a tracking cookie, never sell data, never need a consent banner. Lighter site, happier guests.

How it works

No setup. No scripts. No spreadsheets.

01

Analytics is already on

The moment your site publishes on Pro or Business, analytics starts collecting. No script to paste, no Google account, no setup.

02

Share your link anywhere

Instagram bio, WhatsApp, business card, TripAdvisor profile. We tag each source automatically — even short links from Linktree.

03

Check the dashboard

Real-time visits, conversion funnel, top sources, top countries. Built for non-technical operators — no charts you can’t read.

04

Spot patterns, act on them

Notice Instagram drives 60% of bookings? Spend there. Notice mobile drops at the WhatsApp step? Test a different CTA. Decide with data.

Built for operators

The dashboard a tour guide can actually read.

No funnels to configure. No goals to set up. No filters to learn. The default view answers the only three questions you have: how many came, where from, and how many clicked book.

  • Real-time visits — see traffic from a fresh Instagram post within seconds.
  • Click-to-book funnel from page view → CTA → external booking.
  • Weekly email summary — open it on a Sunday with your coffee.
  • Works on your phone — the dashboard is mobile-first like your guests are.

Last 7 days

+23%
MonTueWedThuFriSatSun

Visits

1,284

CTA clicks

301

Rate

23.4%

Free vs Pro vs Business

The right level of insight at every stage.

Free

None

Pro

Core analytics

Business

Advanced + export

Page visits
No
Yes
Yes
CTA click tracking
No
Yes
Yes
Traffic source breakdown
No
Yes
Yes
Country & language reports
No
Yes
Yes
Mobile vs desktop split
No
Yes
Yes
Per-language conversion rates
No
No
Yes
CSV export
No
No
Yes
Data retention
—
12 months
Unlimited
FAQ

Questions, answered.

Do I need to install Google Analytics or anything else?
No. Analytics is built in — it turns on the moment you publish on Pro or Business. No scripts, no tags, no Google account. Most operators never want to touch GA again after trying ours.
How is this different from Google Analytics?
Google Analytics is designed for digital marketing teams. Ours is designed for tour operators. We show visits, sources, clicks, and conversions in one screen, in plain language. No funnels to configure. No reports to build.
Do you use cookies or need a consent banner?
No cookies. No fingerprinting. No GDPR banner required. We count visits using a privacy-preserving method (similar to Plausible and Fathom) that doesn’t identify individuals — so your site stays light and your guests stay calm.
Can I see where each visitor came from?
Yes — the source (Instagram, Google, TripAdvisor, direct, etc.) is detected automatically. You don’t need to add UTM tags or anything technical. We do it for you.
Does it track bookings on Viator or external booking pages?
We track the click that sends them there — which is the lever you control. What happens on Viator stays on Viator. But the click is the leading indicator, and it’s what tells you whether your site is doing its job.
How long is data kept?
Pro keeps 12 months of history (plenty for spotting seasonal patterns). Business keeps it indefinitely and lets you export to CSV anytime.

Stop guessing what might be working. Start seeing what is.

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This month

+41%

4,812

guests visited your site

Clicks

1,108

Rate

23%

Top src

Instagram